Plus What?

Official Press Release -

ATLANTA, March 22, 2007 – Coca-Cola North America today announced it will launch Diet Coke Plus™, a sparkling, calorie-free beverage with vitamins and minerals. In addition to providing great, refreshing taste, Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium.

Diet Coke Plus will be available throughout the U.S. in April in retail stores where other Diet Coke products are sold.
“Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, and one that delivers on the great taste that they have come to expect from us,” said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America.

Each eight-ounce serving of Diet Coke Plus provides a good source of Niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (15% Daily Value [DV] for Niacin, B6 and B12, 10% DV for zinc and magnesium).

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That is the official word. I substituted my first 2 Diet Coke's this morning with Diet Coke Plus (This after a 4 shot americano) and I can say it is not bad. I question any benefits, but it did not taste like shit and at least they seem to get the fact that Diet Coke drinkers LIKE the taste of Diet Coke and are not looking for the taste of Coca-Cola. Kudos to them on that point. Try one yourself and let me know how fit you feel. Maybe it have it with a Big Mac as well.