eXtreme suX

In general I like all things ESPN and have been a fan of the brand for at least 15 years (Since my folks got cable). I watch sportscenter and visit the website pretty religiously and I even subscribe to ESPN the magazine, but enough is enough.

EXPN the magazine! Isn't it bad enough that they have to launch a whole new magazine to cover "X" games (no problem with the sports but do they need to be called X-Games) but then they have to name it as such. Are they going to launch X-Mobile next? What about EXPN Beverage? When is the whole X trend going to go away for good? Never.